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Google Ads Course

Master search campaigns, display ads, bidding parameters, conversion tracking configurations, and performance marketing optimization.

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Course Details

Google Ads Course

Google Ads is one of the most effective online advertising platforms for generating leads and sales. Businesses use Google Ads to appear in front of potential customers who are actively searching for products and services.

This course teaches keyword targeting, campaign setup, ad creation, bidding strategies, conversion tracking and optimization techniques. Students learn Search Ads, Display Ads and Performance Marketing concepts.

Hands-on campaign planning and analysis help learners understand how to maximize return on advertising investment and improve campaign performance.

Why Learn Google Ads?

Direct Commercial Value

Paid campaigns generate immediate leads and sales for brands, making ads managers highly valued.

Data-Driven Career

Learn to interpret search data metrics, bid parameters, quality scores, and CTR values.

Scale E-Commerce Brands

Set up Shopping ads and Performance Max campaigns directly targeting active consumers.

Freelance Projects

Manage PPC client portfolios remotely on percentage of ad spend models.

What You Will Learn

Account Structuring & Setup

Search Ads & Bid Optimization

Display Ads & Graphic layouts

Shopping Ads & Product feeds

Conversion Tracking API tags

Quality Score audits & Ad ranks

Pmax (Performance Max) campaigns

Analytics Integration & Reports

Course Modules

PPC network basics, structural setup of ad accounts, interface walkthrough, billing configuration, and keyword planners.

Creating responsive search advertisements, keyword matching styles (broad, phrase, exact), bidding structures, and dynamic callouts.

Setting up image banner ads, target placement selection, demographic filters configuration, and brand reach metrics.

Setting up Google Tag Manager (GTM), tracking form submissions, purchase transaction tags, analytics loops, and dynamic remarketing.

Merchant center configuration, inventory updates, Pmax asset groups styling, and smart bidding models.

Analyzing search terms audits, setting up negative keywords, quality score diagnosis, tracking bid changes, and compiling PDF dashboards.

Tools & Technologies Covered

Google Ads Dashboard Google Tag Manager Google Analytics (GA4) Google Merchant Center Google Ads Editor (Desktop)

Live Campaigns & Projects

  • Search Campaign Setup: Draft active commercial search ads targeting local Ahmedabad businesses.
  • GTM Conversion Audit: Configure web tags to log enquiry clicks to ads metrics.
  • Negative Keywords List: Clean search query triggers of an active mock budget.
  • Competitor Ads Audit: Research active competitor ads and compile optimization tasks.

Career Opportunities

Upon completion, you can pursue diverse job roles in marketing agencies and branding divisions:

Google Ads Executive

PPC Specialist / Consultant

Search Marketing Analyst

Performance Marketer

Digital Ads Manager

Freelance PPC Consultant

Who Can Join This Course?

Students, freshers, entrepreneurs, website developers, business owners, and digital marketing graduates looking to drive leads online. No coding required.

Certificate & Job Support

Professional Training Certificate

Get certified by WebStride Academy upon successfully configuring conversion audits on live testing sites.

100% Job Placement Assistance

We assist you in designing resumes, sharing active listings, and coordinating placement interviews with local agencies.

Frequently Asked Questions

Yes, we run practical modules utilizing live ad accounts so you gain real-world exposure to auction bids and budget settings.

Yes, we help you prepare for and clear the Google Ads Search and Display professional certifications.

Course Information

Duration: 30 Days

Level: Beginner to Pro

Mode: Classroom & Online

Certificate: Available

Campaigns: Live PPC Budgets

Need Guidance?

Speak directly with our technical advisors to clear your doubts.

+91 97147 31623

info@webstride.com

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